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Overlapping funds
Vise sees through to underlying holdings. Two ETFs with 98% overlap are treated as equivalent, no taxable swap. Vestmark treats them as distinct tickers and can trigger a gain-realizing trade for no portfolio benefit.
Single page execution
On Vise, the advisor goes from proposal to execution in one workflow. At Vestmark, the portfolio manager has to navigate through multiple pages to see what they need, verify the system output, and then execute.
Cash buffers are not invisible
On Vise, you set up an automated distribution, we sell on a tax-efficient basis on the scheduled date, and if there’s no activity within 15 days we notify and reinvest. In Vestmark, there is no visible way to set and monitor that recurring cash need alongside the model allocation. The advisor ends up maintaining a parallel spreadsheet.
Automated transition
Vise pulls the full book from custodial feeds at lot level. The solver segments by opportunity and quantifies the value per account. Advisors review and approve in a collaborative workflow. Vestmark: export, send, wait, receive, verify manually. One firm spent nine months before reaching UAT.

Frequently asked questions
Is it easy to switch?
Yes. Vise handles the heavy lifting so you can get up and running fast. Our AI-powered onboarding agents prefill documents using your custodian and CRM data, and our team manages the technical setup end to end. Enterprise firms typically complete onboarding in about 3 months, compared to 12-24 months with legacy platforms. You'll have a dedicated team guiding you through every step.
Do I have to migrate all accounts at once?
No. You can move accounts over at your own pace. Vise builds a personalized tax plan for each client with separate short-term and long-term gain budgets, so every transition is optimized to minimize tax impact. Many firms start with a handful of accounts, see the results, and expand from there.
What about my existing models?
Bring them. Vise's Strategy Center lets you import your existing investment models and manage them with versioning, effective dating, and full audit logs. You can set firm-level defaults and allow client-level overrides. If you're running a strategy we don't already have in our universe, we'll work with you to add it.
Which custodians does Vise support?
Vise integrates with Fidelity, Schwab, BNY Mellon, BNY Pershing, Goldman Sachs, Raymond James, and Altruist, with more on the way. All integrations support real-time data feeds for cash and positions, straight-through trade processing, and automated daily reconciliation.
How is Vise different from Vestmark?
Vise is built on an optimization engine, while Vestmark is a rules-based rebalancer. Vise makes multivariable trade-offs across tax, risk, turnover, and tracking error in a single solve, and uses look-through ownership to avoid the needless gain-realizing swaps that occur when near-identical ETFs are treated as distinct.
Can Vise help migrate a book off Vestmark?
Yes. Vise's transition mapping takes an existing book — including acquisitions and lift-outs — maps it to your target models, and shows the tax, turnover, and risk impact of each move. The transition itself is optimized to minimize taxes, and you can move accounts at your own pace.






